Media Entrepreneurship Overview

Principles

Definition

Media entrepreneurship is an academic concept and research domain investigating the identification, creation, development, and management of new ventures and innovative initiatives within the evolving media landscape, analyzing the specific dynamics of media content, technology, business models, and value creation processes inherent to this sector.

Ontological type

Business Models

Theoretical Foundations

Innovation and Technology

Key developments

Key Figures

Crowd-Driven Platform Entrepreneurship era

Mike Wright [1] is associated with Johns Hopkins University [3] and Ghent University [4] during this era. Wright [1]'s work, as captured in Entrepreneurship's Next Act [7], illustrates the shift toward crowd-based co-creative value production and its implications for platform-enabled venture validation in this era. Shaker A. Zahra [2] is associated with University of Minnesota [5] and University of Minnesota System [6] during this era. Zahra [2]'s contribution, through Entrepreneurship's Next Act [7], analyzes how distributed co-creation and crowd engagement influence monetizable media ventures in this era, highlighting the strategic value of crowd-powered validation.

Platform Ecosystems and Governance era

Syed Zamberi Ahmad [1] is an author active in the Platform Ecosystems and Governance era (2017-2023) and is associated with the National University of Ireland, Maynooth [3] and Abu Dhabi University [4]. His contributions in this era, as reflected in the papers Social media adoption and its impact on firm performance: the case of the UAE [7] and Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE [8], illuminate how social media adoption shapes firm performance in the UAE and illustrate why platform-driven visibility and analytics matter for SME and entrepreneurship. Abdul Rahim Abu Bakar [2] is likewise associated with the University of Technology Malaysia [5] and Prince Sultan University [6] during this era. His contributions in this era, based on the same papers Social media adoption and its impact on firm performance: the case of the UAE [7] and Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE [8], offer complementary perspectives on how social media strategies influence SME performance within platform ecosystems, highlighting the need for governance-aware entrepreneurship.